Monday, December 28, 2009

2010...no resolutions, just working to change one day at a time

Ah yes, the final week of the year…the time when people reflect on the year that was: successes, failures, missed opportunities. Time to make the New Years Resolutions of how you will live better, be better…only to be forgotten about by January 31.

I myself have been a victim of that over the years (though I do not think I have made a resolution in a few years). This year I am doing something a little different.

Inspired by Christian singer/songwriter Matthew West’s book “Give This Christmas Away” I will be chronicling something different every single day of 2010. I will no divulge what the content will be until December 31, but it will be 365 days of purpose (my apologies to Rick Warren)

Watch for a short video detailing this in the next day or so. Please join me on the journey in 2010.

Friday, December 11, 2009

Give This Christmas Away

We are two weeks away from Christmas...stores are having sales, shopping carts are full and people are trying to make sure they get everything on their list.

But what about those in need? The ones that will not have a tree with a bottom filled with presents? The lonely that have no one to share the holidays with?

As a family, over the past few years we have tried to help out who we can. I have been truly inspired this season by Matthew West and his new single "Give This Christmas Away" , a song that was inspired the Samaritans Purse program "Operation Christmas Child". Matthew West has taken it to the next level by writing the book "101 Simple and Thoughtful Ways to Give This Christmas Away"

This is not a list of high cost purchase suggestions, but simple things that everyone can do. Think about the impact we could all make but doing small acts of kindness, not just during Christmas but year round.

I encourage you to join me in the quest to make this season better for others, one thoughtful act at a time.

Monday, December 7, 2009

Milwaukee Wave welcomes Matthew West for faith & Family Day


MATTHEW WEST CONCERT AFTER JAN. 17 MILWAUKEE WAVE GAME
Thrivent Financial for Lutherans presents Grammy-nominated Christian music artist Matthew West in a concert following the Milwaukee Wave game on Sunday, Jan. 17, 2010 at the U.S. Cellular Arena.

Matthew WestThe Wave take on the Rockford Rampage at 2 p.m., and West performs on the field immediately following the game. The concert is free with a game ticket and tickets are on sale today through the Wave office and all Ticketmaster outlets.

West's debut single, "More," was the most played song on Christian adult contemporary radio in 2004. He has received multiple nominations for the Dove Award, the Christian music version of the Grammys. West's latest release, "Something to Say," followed a medical scare in which hemorrhaged blood vessels on his vocal chords temporarily cost him his voice. It features "The Motions," nominated Thursday for a Grammy Award in the Best Gospel Song category.

Driven by a distinctive lyrical clarity, "Something To Say" is a soundtrack for life - a powerful reminder that God is speaking every day out of the broken places and pieces of our lives. Produced by Brown Bannister, Ed Cash and Chris Stevens, the album delivers the infectious guitar-driven pop that fans have come to expect from an artist and writer whose songs have also graced projects by Natalie Grant, Mandisa, Mark Schultz and Billy Ray Cyrus, as well as a cut on Rascal Flatts' multi-platinum "Feels Like Today."

West also can be heard on "Give This Christmas Away," the theme song to a new video from the VeggieTales. West co-wrote the song and performs it in a duet with Amy Grant.

For more information on Matthew West, visit http://matthewwest.com. For tickets to the Jan. 17 game and concert, call the Wave office at 414-224-9283 or visit Ticketmaster.com

The Milwaukee Wave professional indoor soccer team is the longest-running soccer franchise in continuous operation in the United States. The team celebrated its Silver Anniversary last season, and operates the largest summer soccer camp program in Wisconsin. For more information, visit milwaukeewave.com.

Monday, November 16, 2009

What kind of sales person are you?

Sales…a difficult job no matter what the economy is like.

There are many experts out there that offer sound advice on the best practices for cold calling, setting up meetings, getting the YES in the meeting, etc.
I am not about to offer this type of advice or insight.

I have had the chance to learn first hand some of the tactics, practices and procedures that do and do not work when trying to get a sale. The other thing I have learned over the past few years is how some decision makers think.

Put yourself into the shoes of the person you are trying to sell to. How many sales calls do they get on a daily basis? How many different pitches do they get from sales people that think they are better than others. How many times do you think this decision maker hears “ This is the product/service that will help you company like no other” or something like that.

One thing I learned early on in my sales career, most decision makers don’t really care what you have to say. They are meeting with your as a courtesy, to stop the overabundance of phone calls from you. Forget about trying to WOW them with the widget, gadget or service you are trying to sell.

The best thing you can do is show them that you care. I don’t mean putting on a fa├žade to make it seem like you are concerned. You need to be genuinely concerned about what they sell, what they offer, what the company does. Many times they get taken aback when you kick things off by asking “What is it that you want your company to accomplish in the nest 12 months”

Sales in general needs to go back to wanting to help others, not sell them on things that may not be in the best interest of their company. In essence, I have lost many sales in my career because I have not been cut throat, ruthless or down right immoral. What I have gained in immeasurable in spreadsheets, sales revenue and commissions. I go home everyday knowing that I did the right thing, feeling like I represented myself and my company well and most importantly created a business relationship that can hopefully flourish in the future.

There will be plenty of times when I do not get the sale, but many of those people that may say NO to what I am offering will remember me as someone ethical, not the a-typical sales person.

How are you representing yourself when you meet for “the sale”? Are you pushing hard to get the YES or are you taking the time to listen and care?
What kind of

Thursday, November 12, 2009

3rd Annual Kurozawa Kids Christmas Wish Drive for Milwaukee Rescue Mission

Hello friends….Christmas is right around the corner!

It is time for the 3rd Annual Kurozawa Kids Christmas Wish Drive for Milwaukee Rescue Mission.

Noah (3rd grade) and Mia (5th grade) are working to collect items to make Christmas a little brighter for those at the Milwaukee Rescue Mission.

Over the last two years the response has been great from their classmates at Dixon Elementary, from our church family at Spring Creek Church and from friends. This year the need is even greater.

Here is the link to the Milwaukee Rescue Mission website (Christmas Wish List)... http://www.milmission.org/christmaswishlist.aspx
We just ask each person to donate just one item off the list...imagine the great impact we can all make!

As a family we will be collecting items whenever we can…so just email us and we will make arrangements for pickup.

All donated items will be delivered by Mia and Noah on the week before Christmas to the Milwaukee Rescue Mission.

Monday, November 2, 2009

The Pros and Cons of the 1/2 price gift certificate

Half price gift certificates, Dining Deals, super steals.
Many different names, but these programs have taken America by storm.

Radio stations all over the country have embraced this concept, a great way for them to secure “non-traditional” revenue or NTR. They offer on on-air and internet promotional package in exchange for gift certificates from area businesses. Those certificates are then sold for half price to listeners.

The idea for businesses is to draw new customers in by promoting with these kinds of program, without writing the large check for normal advertising.

As someone that ran one of these programs for 3 years, I have seen the success and the failures. Time to answer some standard questions:

Q: Do these 1/2 price gift certificate programs work?
A: Short answer…yes, but not in every case. There are a few things that determine if it works or not.
First, the type of business offering the certificates. Restaurants have traditionally been the bread and butter of the ½ price programs. Golf and hotels also work. These programs are not meant for everyone. I personally put some businesses on my program that were just wrong.

Q: Are the ½ price programs risk free for my business?
A: Absolutely not. The biggest risk is that every certificate is bought, redeemed and that you do not create return customers. Conversely worst case scenario no certificates are purchased and redeemed.

Q: As a business owner, do I maintain ultimate control over the certificates?
A: If the person implementing the program is doing their job right, then yes. Unfortunately I have personally seen many instances where the business did not get what they were promised by the radio station. For example. one business I worked with had an experience with another company that did not fulfill promises of number of certificates that were to be sold, restrictions on when they could be used; and the business owner was not allowed to proof the certificate before printing.

There are many more questions that could be addressed. If your company is interested in participating in a half price gift certificate program, there are some key things you need to contemplate before jumping in:

1. How will this benefit my company?
2. What is the best audience to reach out to? (which will be covered in another blog)
3. How can I maximize this program to increase my business.

All in all, I truly believe the Half Price gift certificate programs are beneficial for some businesses, if handled correctly and with proper preliminary investigation.
If you have any further questions, please do not hesitate to post them in the comment area,

Sunday, November 1, 2009

The New Blog, moving forward

Welcome to the new and improved Jon Kurozawa blog.
I had contemplated doing more business on the K6 Marketing blog and keeping this one for personal use. After reading a couple of chapters of Gary Vaynerchuk’s book “Crush It” (Gary of WineLibraryTV fame) I have decided to do both in one location.

One of the biggest issues with starting a new blog is what do I write about? One singular topic, something I am passionate about, random rants? I had to think about this and I came up with one thought. What can I offer the most for that may not be offered by anyone else?

Over the past few years I have gotten a solid understanding of marketing and advertising, what is available to businesses and what some of the challenges are. I have been there on the side of trying to find the best marketing opportunities, as well as being someone pitching ideas as well (actually I am in a similar situation now)

On this blog and the videos I will be producing, I will give my honest opinions on the world of marketing and advertising…what works, what doesn’t, misconceptions and the outright lies that are told by some.

Will this information offend some? Yes (if you are in advertising most likely).
Will this information be relevant? Only if you are open minded and willing to listen to someone else’s opinion.

My goal is to offer what I have learned over my career and provide people and businesses in need with valuable information.

The first topic on Monday will be Half Price gift certificate programs; are they good and what are the pitfalls.

Thursday, October 29, 2009

Explanation of the $1 Michael W. Smith Tweet

OK...I know there must be a lot of confusion about the Twitter messages I have posted at @JonKurozawa about my wife Holly, her chance to sing in the choir with Michael W. Smith and the request for $1 donations.

Let me first state...this has nothing to do directly with Michael W. Smith or anyone associated with him. I am thrilled that he is offering the opportunity for 100 people to join him in his choir at the concert at NIU in DeKalb, Illinois next Saturday.

The reason for the $1 donation is request is slightly complicated. My issue is with TicketMaster, who charge outrageous fees on tickets to any event they are involved in.
Michael W. Smith was offering discounted tickets to those singing and their families (a great deal) but the $6 service fee PER TICKET is ridiculous.

Holly wants me to bring our two oldest kids to see this once in a life time opportunity for her...and I agree, but when the price goes from $48 up to $72 in an instant, plus the driving, meals, etc...well lets just say it's tough.

Holly has made numerous sacrifices for me in our 13+ years of marriage, allowing me to do and do things I have wanted to do (sports broadcasts, MPTV auction and more)...I want to give her this chance. She works hard 24/7, 365 days out of the year as the mother of our 4 children...I will not deny her this chance.
The other issues...well i will be 100% transparent....those of you that have been following me know we have had major issues this year with our van. It went back into the shop again today. Another fun expense.
Secondarily you all know I have been working with the Milwaukee Wave, a great organization, with wonderful people to work with. The catch, as anyone that works outside sales knows, its a commission based job which means no money until you bring in money. I am fine with this, but it's a tough time to get sponsorships when the economy is still unstable.

All of that being said...that is why I was asking for 72 of my twitter friends to donate $1 each via Paypal to help Holly go to sing in the Michael W. Smith concert next Saturday. If you do not agree with me, I am sorry to hear that. I do everything I can for my family to be happy, be successful and to have fun. People have gotten annoyed with my pitches for Boy Scout wreath sales and Girl Scout cookie orders, but I am trying to help my kids be successful!

Thanks to everyone that is helping to make a dream come true for my beautiful wife Holly! The same blessing will be returned to you!

Sunday, October 25, 2009

Challenges, battles and working towards victory

Everyday we are faced with challenges, some greater than others. It doesn’t matter who you are, where you live or what your circumstances are…you will face challenges.

Throughout my life I have been faced with many that have been debilitating, heart breaking and soul shattering, but no matter how bad things were I was always able to make it through.

For many years I thought it was my will to survive, stubbornness or just good fortune that would help me make it through the difficult times. Let me tell you…none of these is the case.

Anyone that has know me for at least 5 years knows the struggles that I have faced…mostly work and money related. 10 years you get a greater understanding. The few that have known me longer than that no how deep it goes.

Through all of this there has been one constant…not a close friend, not a dedicated family member, but someone much more important…Jesus. OK there I said it. I know it, I believe it…through everything Jesus has been walking by my side. When I have stumbled, taken missteps, fallen down, dragged around, kicked in the mud…you name it Jesus has been there.

Conversely on my highest days, when I have accomplished little and great things…guess what? Jesus has been there too. When I have doubted HE is there. When I have praised and gave thanks HE is there. No matter what HE has always been there.

Why am I sharing this? Because I know many people who are down, feeling lost, wanting to give up…asking “Why is this happening to me?” I have been there, more times than I care to remember. Remember one thing…Jesus is there waiting for you, but HE will not open the door for you…you have to do it yourself.

Everyday I still live with challenges…struggles with work, struggles with money, struggles with family…but no matter what happens, I cannot get down on myself, get angry or be filled with doubt. I have to put my focus on Christ Jesus…that HE is there for me…but I need to reach out to him in the good times and the bad.

2009 has been one of the most difficult that I have faced. Fighting to save a job early in the year, while trying to figure out how to stretch every penny. Losing that job in the spring and trying to figure out what the next step is. Waiting for week after week for unemployment benefits to kick in, praying that we would be OK. Wondering why no one will interview me for a job, despite dozens upon dozens of resumes sent out. Finally having a job offered that I love, but struggling to make sales, find new clients and make money.

Sound like a familiar story?? I am not asking for sympathy because I know there are many others worse off than me and my family. I am thankful every single day for the job I have, the house we live in, the clothes we wear, the van I drive, the food we eat…for our health and safety.

I tell this story as a reminder to myself that I need to continue to push forward with the grace and mercy of Jesus Christ…to continue to walk by faith and not by sight…to continue to battle forward no matter what the enemy may place in front of me to deter me, to slow me down. Also I do this to encourage those of you that have lost hope, are feeling more downs than ups.

The only one that can hold you down is YOU…no one else. Turn your attitude into one of a winner and no one or nothing can stop you…but friends, you must walk with faith, grace and mercy. We can make our own decisions, chose the direction we go, but we do not ultimately have total control. Our paths have been laid out for us, our destination chosen and each chapter of our unique stories have been written, long ago.

The author…The Father…the creator of all things…GOD.

If you do not agree…I am sorry for that. If I have offended you…I do now apologize for this is my belief…in my mind, heart and soul.

Walk in faith, walk in the light…continue to move forward.

Monday, July 13, 2009

Introducing the "Food on a Stick" Tour...contact me at K6Marketing@gmail.com



For more details, or interest in sponsorship, please contact me at K6Marketing@gmail.com or 414-303-4030

Saturday, July 11, 2009

An open letter to our elected officials

Dear (insert name of any elected official in the USA)

What have you done for me lately? This is a valid question. As a taxpaying, voting, hard working citizen of the United States of America, what have you personally done for me lately?

I am out of work, I have yet to receive unemployment benefits in almost 3 months since I was laid off, taxes are going up, services are being cut...the list goes on and on.

What are you, an elected official paid for by my tax dollars, doing to help me? It does not matter if you are Democrat, Republican, Independent...what are you doing to help me, Joe Average Citizen?

I see large corporations getting bailed out, billions being sent overseas, more billions being spent on pet projects that make absolutely no sense. time being wasted on resolutions about Michael Jackson...but how is my family of 6 being helped?

Is it because I am not a campaign donor that spends tens of thousands on a table at a fundraising event? Due to the fact that I am not a lobbyist, is that why I am ignored? I am not a multi-millionaire or major star...does this make me less important?

I have always understood the priority of the men and women elected to office in this great country of ours (whether it is city, county, state or national level) is to listen to the citizens and do what is in the best interest of the voting public and be our representative. I do not see this happening.

Millions of jobs have been lost, programs are being cut, funding is slashed, vetoes are being thrown around like Tootsie Rolls at a 4th of July parade. What is being done to help the general public?

Not long ago, before I was laid off, I had to write a detailed description of how I spent my work week. I would like you, as an elected official, to do that for us too. How are you productively using your time to carry out your job to the best of your ability?
Show us how you are making a difference for the citizens of this city/county/State/country. List for me the things you have done to make improvements.
In every job I have ever worked I have been accountable to someone. Seems like the only time elected officials are held accountable is during an election year (if that).
As the old saying goes...THE BUCK STOPS HERE!!!
I want answers, not political spin...not pre-written responses that sugar coat everything. I want the 100% God's honest truth. Have some morals, have some integrity. Prove to me that you deserve to have the job you have.
Be willing to be called to the carpet for your mistakes, failures and promises you have not lived up to.

ALWAYS proud to be an American...just not too proud of the people making decisions for our government.

Jon Kurozawa

Thursday, May 21, 2009

K6 Marketing is up and running

Greetings to all my friends and readers!

I am happy to announce that K6 Marketing is up and running. This vision of mine for the past few years is still in its infancy, but I am excited for the prospects of what it will become.

Since my last update, I have made a few changes to the "vision" of what K6 Marketing will do. Originally I was planning on just focusing on helping businesses and group promote on social media. Thanks to the advice from some well educated and experienced friends, I am broadening the horizons into trade marketing.

For those of you that know me...Trade marketing was what I did for 3 years at my previous job. In this current economy, trade/barter is making a huge comeback. I want to help businesses facilitate this in a B2B setting. It doesn't have to be the half price gift certificate trade I did before (though I will help any business weigh the options of doing those types of programs and what their best direction would be)...it's more about creating B2B relationships.

In addition, I will be starting out doing trade/barter works for service, depending on what the trade is for. Any of you that have or currently run a small business know how tough it is to get started, especially with limited cash flow.

My number one goal with K6 Marketing is to help people grow their business (or in the case of non-profits and groups - build awareness). Too many times in marketing it's about the almighty $$$ from the side of the marketing company. It's time to get back to growing local businesses and group, building true relationships that can be fulfilling to all parties involved and for the community in general.

Yes...I am coming to you for help. Word of mouth is still one of the best forms of advertising. If you know of a small business, non-profit or a group that could use my help and expertise, please have them contact me. If you are using Facebook and/or Twitter and want to grow it to grow you social media brand, please let me know.

The best way is either via email k6marketing@gmail.com or 414-303-4030

I thank you in advance....thank you for the support and encouragement!

Wednesday, May 13, 2009

Projects, time on my hands, reflections and more

Everyday I sit in amazement at how busy I am...while lacking gainful employment.

I do not leave the house for 8-10 hours a day to work for a company, yet the list of things to do always gets longer. For any of you that know me or have been following this blog for any period of time, you know that I have numerous projects going on at any point in time, or obligations that make me wish I could clone myself. Much is still the case now.

50% of my time if used for networking, reconnecting and job searching (***side note, it is really tough to find meaningful work in the marketing/communications field right now), the other 50% if filled with "side" projects.

Currently I am finishing up a recording/editing/mixing project for my daughters Girl Scout Troop that I have been working on for a month. In addition I am trying to get the K6Marketing project off the ground (finally got the simple proposal/package finished...if you are interested please email me at k6marketing@gmail.com) Then of course there is the always full "home to do" list.

I swear there just is not enough time in the day to get everything finished. If I try to spend extra time on one project, I feel like I am neglecting the others. One of my string suits has always been multi-tasking, but for once in my life I feel overwhelmed...at a time that you would think that I would be able to accomplish a ton.
**************************************************************************
I mentioned K6Marketing...a dream, vision of mine during this "vacation" period in between full time opportunities. There are many marketing companies that are offering services to help get businesses involved in social media...many with multiple resources, staffs and loads of experience. Why K6Marketing?
One reason...people that work with me will not be clients, but members of the K6Marketing family, treated equally and cared for personally.
Some say this is a gamble, being the new little fish in the big pond of experienced schools of predator fish. I say...Bring it on!
If you know of any small businesses, organizations or groups that need help navigating the world of Social Media, please let them know about K6Marketing.

I will have a basic website up and running soon, with a bigger bolder one hopefully in June!
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On a personal side note...May is one of my favorite months because we celebrate the birthdays of my two oldest daughters (and June 2 is Noah's). Hard to believe my oldest (Mia) is turning 10 and finishing 4th grade. I look at 8 month old Alayna and think "Wow it seems like yesterday that Mia was this small"
Definitely a time of reflection, but more so a time to give thanks for the precious gifts that God has entrusted me with.
*****************************************************************************

One final thought from my Twitter friend Kathy Ireland (OK cheap name drop)
"Learning. Some come 2 gain and others 2 give. Some help @ hello, others wait 2B asked. "

Wednesday, May 6, 2009

Quick Update on my status

This is in response to EP's comment.

Today (May 6) marks the start of week 3 of unemployment. Just finished up my 8 day run on the Channel 10 Great TV Auction (which is always a blast for me)
The job search continues...have sent out about a dozen resumes, no interviews as of yet. No worries here.
Main project right now is getting K6 Marketing off the ground. After 3 years of doing trade with about 150 businesses in Milwaukee, I have decided to branch out and use what I learned from those businesses and help them promote their companies via Social Media. The beautiful thing about this...when I do land a full-time gig with another company, I can still do K6 Marketing on a part time basis. Getting ready to kick out the first proposals for business.

Some of you may be wondering (and I have been asked 100 times) "What do you want to do next?" Short answer is a job in Marketing or communications. Over the last week, I have felt drawn towards television...mainly because of a number of people have told me to go that way. I am taking time now to pray on it and ask for God's guidance before I take a leap.

Trying to knock out my long list of projects to be done...slowly but surely it is getting handled. Even without full time work, I am still as busy as ever.

Thanks to all of you for all you prayers, support and words of encouragement.
If you want more frequent updates, please follow me on Twitter @jonkurozawa or you can email me at jon.kurozawa@gmail.com

Friday, May 1, 2009

Scouts Prepare for “Other Important Stuff” Drive

Scouts Prepare for “Other Important Stuff” Drive
To Benefit Less Fortunate


For Immediate Release
May 1, 2009


Contact: Mike Owens- Pack 56 414-708-0073 mowens@bighammer.com
Jon Kurozawa- K6 Marketing 414-303-4030

Boy Scout Pack 56 at Dixon Elementary in Brookfield is pleased to announce they are organizing an "Other Important Stuff" Drive!

The scouts will have an opportunity to collect much needed donations for those less fortunate in our community. While we are all familiar with food drives and canned good drives . . . there are other items which are just as important:

Soap
Shampoo
Toothpaste
Toothbrushes
Dental Floss
Deodorant
Baby Wipes
Disposable Diapers, etc.

The drive will be at Dixon Elementary on Tuesday, May 5, 2009 between 6:00pm and 7:30pm. Dixon is located at 2400 Pilgrim Square Drive (just north of the corner of North Ave and Pilgrim Parkway)

The Potawatomi Area Council, Boy Scouts of America serves 8,095 youth members in Waukesha County and parts of Dodge, Jefferson, Walworth, and Washington Counties. The mission of the Boy Scouts of America is to prepare young people to make ethical choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

Thursday, April 30, 2009

Social Media for Small Business...should we do it?

Social media has become the new “must-do” for businesses around the country, but the question still stands “is it worth while for small business”

As someone that has worked with small to mid sized businesses for the past three years, I believe that mainstream social media tools like Facebook and Twitter are excellent methods of promotion, if used correctly.

Is this perfect for every small business? Like many tools the quick answer is NO. Much of depends on the type of business you run and the people you are trying to reach out to.

The benefit of social media is it is free and extremely low risk for businesses to get involved in. There is the initial time commitment of getting accounts started up (Face book takes a little longer with logos, pictures and basic content), but it’s free.

Every small business should at least be open minded about the possibility of being involved in social media. Do you want to be the business that is left behind while you competition is out promoting to your potential customers? It’s like letting your competitor market their business right outside your front door.

Not sure about how it all works? Think Twitter and Facebook are just for the 18-24 demographic? Confused about the whole social media world? The best thing to do is talk to people that use Facebook, Twitter, YouTube and other social media program (whether for personal or business) and find out how they like them, their opinions and suggestions.

As I mentioned earlier…it costs you nothing to get started. Follow companies like @blatzliquor @DelafieldHotel and @footprints4you in Milwaukee (all on Twitter) to see what they are doing.

If you want to learn more about delving into social media, my company K6 Marketing specializes in social media for small businesses. Having worked the past 3 years with smaller businesses as part of a radio trade marketing program, I understand the challenges that small businesses face when trying to market today. Send me your questions and I will answer them to the best of my ability.

Sunday, April 26, 2009

The immediate future

Today marks the beginning of the first full week of this new venture of trying to find a new job. I will admit I did not place too much of a sense of urgency the past few days on getting into a new career. Mainly because I was letting it settle in, but also because I wanted to take care of a few matters.

Now that Sunday morning has arrived, it is time to put the focus on moving forward. The big challenge is determining which direction I want to go in. I have spent the better part of 15 working in radio, something I have loved doing. Now comes the opportunity to move in a new direction, both by choice but also necessity. Media is a great industry to work in when things are good, but this past year or so has been tough.

I saw a number of good people lose jobs in early 2008 when The Fish/Word in Milwaukee was sold. Another friend lost his job last fall and still has not landed another radio job (he should never have been let go). Personally I have been let go from radio stations in Milwaukee 4 times, most times because of budget reasons.
Radio is not the only industry it's happening in, but I have had enough of it.

The popular questions I have been fielding "What are you going to do next?" and ""What do you want to do?" My answer for both...I am still trying to figure that out.
I have left the next step in the hands of God, which has floored quite a few people that I am stepping into this new journey with 100% faith. Am I free of worry? Certainly not...but I know the Lord is going to care for me and my family.

To honestly answer the question of what I will do next, what I want to do...I love communications and marketing. I am either going to try to hook-up with a marketing company or take the leap and head out on my own and start my own marketing business.
I have a passion and heavy interest in Social Media and see a major need for smaller companies to get on board this new media to promote and market their businesses.

I will keep everyone posted...feel free to comment here or email me at jon.kurozawa@gmail.com

Tuesday, April 21, 2009

One chapter ends, a new one begins

Well this is one I was hoping to hold off on for a few months, but it was not meant to be.
Tuesday April 21 (4 days shy of my 39th birthday) marks my last day with Saga Communications, a company I have been with for 3 years. My job (along with another) have been eliminated due to the economy, budgets and consolidation.
Let me say right here at the beginning...I hold no ill feelings towards the company, my GM, the employees, etc. This was nothing personal, it was 100% business.

This is not the first time this has happened to me and I am sure it will not be the last in my career. It is a challenge I need to face, with my family.

The main thing I am taking away from this, and I hope you all do the same, is that everything that happens is not on our time table, but on God's. We all must trust Him to guide us, provide for us and LOVE us.

Will it be easy?? NO! How long will it take before I find a new job? Only God knows.
I do know that no matter how tough things will get, I will still keep my full faith in Him. It's the only thing I can do.

I know there are some of you out there reading this that are going through the same thing, or maybe have health issues, marital problems, troubles with your kids, etc. Just remember that God does not give us more than we can handle...with Him!

The storm is always worst before it ends...and I know this one is just beginning.

I promise to keep all of you updated on what is happening with career, family, etc.
If you want regular updates please follow me on Twitter (www.twitter.com/jonkurozawa)

Thanks much and we'll talk soon!

Tuesday, March 24, 2009

Moment of Transparency


Jon.kurozawa@gmail.com or follow me at www.twitter.com/jonkurozawa

Wednesday, March 18, 2009

Season of renewal

Well we just came off the most beautiful day we have seen in Milwaukee for about 4 months...75 degrees, sunny, absolutely perfect. Brought a sense of renewal to many in the area (unfortunately too many people were in a drunken stupor because of St. Patrick's day to enjoy it fully)

This is the time, on the Christian calendar, that we are preparing for the greatest 3 day weekend...the death and resurrection of Jesus Christ. Talk about the ultimate in seasons of renewal. In one quick 3 day weekend over almost 2,000 years ago, the sacrifice of the Son of GOD brought us eternal renewal.
Admittedly, as a father of four young children, we do the ritual of the "Easter Bunny" with egg hunts, baskets of goodies, etc...but we also instill in our children what the TRUE meaning of Easter is all about.
God sacrificing His only Son, in such a painful horrific manner, allowing each of us to become part God's Eternal family. All we have to do is give up our lives and live for Christ..show our love for Him and he will love us through eternity.

It saddens me to think how many people will miss out on this because of their beliefs or lack there of. Living a life for Christ is not easy, but it is not meant to be. We are expected to profess our faith, to live a life that is honoring of God..though many (myself included) do not do that well enough.

I will be the first to admit to the whole world...I am lacking as a follower of Jesus Christ. I am not doing all that I can, all that I should. My short falls are massive. But I am taking steps every single day to improve, to be better, to show my love and honor for what God has given me.

I think of the story of Arthur Blessit, a man who literally traveled to every country on earth, carrying a 12 foot cross to share the word of God. 40 years he spent walking all around the world, being ridiculed, threatened, jailed and even placed in front of a firing squad. That's what I call having full faith in God. A movie documenting his travels comes out March 27th and I full intend to go opening weekend to see it.

A question I ask of you (and of myself) "What are you doing to honor God, to live your life to praise Him"? I plan on taking time over the next few days to ponder this and humble myself with the answers.

Another movie I encourage you to see, either for the first time or again, "The Passion of the Christ" Forget about some of the stupid mistakes Mel Gibson has made...this movie will stir you, will humble you and will change you. I still remember the first time I saw it, with a group of pastors. It was the first movie I can remember where people walked out speechless, in utter awe of what was portrayed.

I yearn for the day I can share this movie with my children (my oldest turns 10 in may but I think she may still be too young for it). If you have not seen the "The Passion of the Christ", I encourage you to see it before Easter.

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In case any of you are wondering...yes I am still working on my "40 day challenge" reading though "the Purpose Driven Life". I am behind but hope to catch up by end of this Sunday. It comes down to prioritizing my my which has always been one of my biggest weaknesses.

Tuesday, February 3, 2009

JKTV Episode 8-Free yourself from hatred and old wounds


Short video tonight, plus a question for all viewers

Friday, January 23, 2009

Using Social Media for Business

Just like the internet changed how we do things in the past decade, social media websites are the wave of now and the future.

It started heavy with MySpace…but has now exploded with Facebook, Twitter and Seesmic. Not only can you connect with friends and family, share pictures and video, but know businesses and groups can do target advertising to the masses on Facebook.

Sometimes I consider myself to be one step behind when it comes to the latest and greatest things (I just bought my first Blackberry this past week), but I am doing everything I can now to be near the forefront of the latest in social media.

It’s not about being cool and hip (which I already am…lol) but it’s about being ahead of the game when it comes to marketing things I do. I work in a medium that is constantly trying to re-invent itself when it comes to marketing, so anything new and exciting peaks my interest. Think about it…10 years ago who would have thought that Online news sites would overtake print media…or that Ipods would be running rampant?

I encourage all of you, no matter what business you are in, how old you are, or what you are involved in…don’t miss the bus when it comes to social media, as far as promoting something you are doing. Event, business, a blog, website…it doesn’t matter…Social media is the way to go.

I will have a video blog available on this over the weekend

Monday, January 19, 2009

Who is the "expert" to ask.....


Episode 7- Who is the "Expert" we turn to when times get tough in our lives?

Friday, January 16, 2009

One simple thing to ask of you


JonKurozawaTV Episode 6...encouraging you to do one simple thing today
Recorded at Benedictine University in Lisle Illinois.

Tuesday, January 13, 2009

How do I get into sports broadcasting??



Jon Kurozawa TV Episode 5...hitting the email bag for a question!!

Tuesday, January 6, 2009

What is the role of the father today?

Just after recording the latest video blog, I got into a conversation with one of my co-workers. He is a grandfather (in his early 50's) and he asked me "What is the role of the grandfather in today's world" This question got me to thinking more specifically about what role the father plays in today's society.

Things have changed dramatically since I was a kid in the 70's and 80's (let me note that I was raised in a single parent home by my mother, my dad and I really did not have much of a relationship).

I take a look at things today and wonder just how involved...really truly involved...fathers are in their kids lives today. Full disclosure, I know that I have many shortcomings when it comes to being a father. Whether it's because of work and my side jobs, distractions elsewhere or me being too self-embodied at times...I am not being the father that I know I can and should be.

Take a look around at teenage boys today...overall the level of respect is gone. No longer do we have the days of sons fearing the wrath of their fathers when they get home from work. You have kids trying to be badder than dad was, or worse (in the case in some less fortunate neighborhoods) kids emulating their father's bad deeds.

It's up to this generation of fathers (and grandfathers) to step up and start making an impact, otherwise the next generations of fathers will continue to spiral downwards. I know a handful of fathers that are doing a great job with their families, handling work, family time and everything else that comes with family life in 2009.

Americans are all too quick to point the blame elsewhere, whether it's TV and movies to music, the schools and the government...but honestly it comes down to what happens at home. God created men to be the leaders in the home, not just in the sense of being the dominant male figure, but also the spiritual leader. How we act is how our sons will act. How we portray ourselves to our daughters...that is the man they will marry.

I have someone in my life that I dearly want to say "Is this what you want your son to grow up to be" or "are you the type of man you want your daughters to marry?"

But first I have to take a step back and ask myself those same questions? The way I am today...is this how I want Noah to be when he is an adult? The man I am now...is this the man I want Mia, Isabela or Alayna marrying?

It all starts at home...with you...the MAN! It's never too late to become a better man, better husband, better father. Take stock in your life as it is today and decide "is this how I want my kids/grandkids to remember me?"

Honestly at this point...today...my answer is no!

Friday, January 2, 2009

Goals, Part 2

Goals for 2009

As I have stated in the previous video blog, I am pushing myself this year to accomplish a number of things; to better myself, my family and hopefully in a small way the world.
I am not going to bore you with the full list, but some of the things that I hope all of you keep me accountable for this year.
1. Daily Bible Reading (One Year Bible...started this in 2007, got though 10 months)
2. Spend more quality time with my wife and kids
3. Read at least two new books a month (one spiritual growth, one personal growth)
4. Start weekly "Breakfast with Kids" (one of my kids each Friday, one on one time)
5. Try at least one NEW activity per month (will list a separate "bucket" list)
6. Volunteer/serve at least once per month (with the family)
7. Participate in at least 2 Bible/men's studies this year
8. Complete two educational/improvement classes
9. Golf at least 12 different courses this season

10. Re-Evaluate my "extra curricular" activities (side jobs, etc)

Not that amazing of a list...but I am working on that "Bucket" list. That will be the things that I want to at least try once this year. If anyone has any reasonable suggestions, please feel free to comment (they have to be legal in all 50 states, not likely to result in injury and will not cost too much)